Blogging entails content creation and marketing. You write blog posts so you could share your message to your target audience. And to reach your audience requires you to market your content to them. Most bloggers’ dilemma is whether to focus more effort on creating or marketing content.
Focusing more effort on content creation over marketing may result in poor traffic, while focusing more on content marketing may result in lack of content for your blog.
This dilemma was discussed in detail during the #iblog11 held last December 5, 2015 at the University of the Philippines in Diliman, Quezon City.
The speaker, Roel Jan Manarang (@roelmanarang), proposed that 80% must be dedicated to a blogger’s content marketing, while 20% must be devoted to content creation. The idea was based on the observation of an Italian economist named Vilfredo Pareto that 20% of the peapods in his garden contained 80% of the peas, hence he developed the principle named after him—the Pareto’s Law.
On the other hand, Sonnie Santos (@AskSonnie) raised a question: “Is it really 80-20?” He contended that content creation and marketing efforts must be 50-50. “Because when we say 80-20, it might backfire later on because the content might suffer,” he proffered. Logically, a content created haphazardly and marketed many times might not bring the desired result.
As I was listening during the Q&A where the Pareto Principle was brought up, I observed a pattern. There seemed to be a missing formula.
When we talk about Pareto’s Law or the 80-20 Principle, we could NOT discount the importance of the Parkinson’s Law.
According to Wikipedia, the Parkinson’s Law was articulated by Cyril Norcote Parkinson. The adage states that work expands so as to fill the time available for its completion.
Meaning to say, a blogger must shorten her work time to be able to focus on the important so she could better assess where she should put more of her effort. “This is,” according to Roel, “to avoid doing the wrong things.”
Hence, Pareto’s Law and Parkinson’s Law must bind each other in marriage.
Parkinson’s Law – shorten work time to be able to focus on the important
Pareto’s Law (80-20 Principle) – focus on the important to be able to shorten work time
To sum it up, keep in mind this lesson from Tim Ferriss (@tferriss) as you do your content creation and marketing efforts today:
Identify the few critical tasks which contribute most to your income and schedule these to be completed with very short and clear deadlines.
Leave your reply in the comments.