Belinda Racela on making your elevator pitch

“The most important thing about having an elevator pitch prepared is that you lead the conversation. Once you lead the conversation, you sound confident. Why? Because you’re saying this for you. You’re telling your story.” — Belinda Racela

Belinda Racela (@belinda-racela-39841911a) is the President and Asset Manager at Chevron Malampaya LLC, Board Member of the Philippine Petroleum Association of the Upstream Industry (Oil and Gas) Inc., and President of the Malampaya Foundation Inc.

As an achiever in a male-dominated industry, she held various positions such as GM Planning for Geothermal and Power Operations and Non-Operated Joint Ventures (2011-2016) and Planning Advisor (2005-2011) at Chevron in Jakarta, Indonesia, and Planning Engineer (1997-2005) and Reservoir Engineer (1991-1997) at Unolocal Philippines Inc.

She earned her Bachelor of Science degree in Physics from the University of the Philippines in Diliman, Quezon City and her master’s degree in Business Administration from the Ateneo Graduate School of Business in Makati City. She was an instructor of Physics in the National Institute of Physics in UP Diliman for five years (1986-1991).

Happy listening!

The episode is available on Spotify, Apple Podcasts, Breaker, Google Podcasts, Overcast, Pocket Casts, RadioPublic, or on the podcast platform of your choice.


Thanks for listening! What was your favorite quote from this episode of The Aries Chan Show? Please leave a reply in the comments.


LINK

QUICK NOTES

  • Belinda discusses what an elevator pitch is, what it is not, and why it is important.
  • How long an elevator pitch should be
  • Elevator pitch do’s and don’ts
  • What should an elevator pitch include about yourself
  • Different parts of an elevator pitch
  • How do you write an elevator pitch
  • Example of an elevator pitch
  • Tips on how to be convincing and memorable
  • An elevator pitch is not all about you
  • Having calling cards ready
  • Another example of an elevator pitch
  • Q&A with Belinda

MENTIONS


The Aries Chan Show is a podcast that tackles topics in philosophy, law, psychology, tech, eSports, entrepreneurship, magazine publishing, and mental health. It was launched on January 20, 2020. Check out this page to listen to any of the past episodes for free.

Skills + portfolio = personal brand

I’m working on a website for a client.

But after resolving a plugin issue, I decided to take a break for a while.

And share with you why I do stuff like this ‘reserved only for geeks’.

By looking at my profile pic right off the bat you’d consider me a geek.

The eyeglasses.

The eye bags.

Indeed, my friend was right, “There’s sexiness in nerdiness.”

“I coined the word nerdiness,” she added.

Merriam-Webster?

Going back.

I do geeky stuff to boost my personal brand.

It’s a combination of blogging, social media, and guerrilla marketing.

It’s when I attended #iBlog10 in 2014 that I started focusing on personal branding.

I kept in mind an advice from one of the speakers.

Filipino broadcast journalist, Howie Severino (@Howieseverino), shared during the event, “Learn how to write, shoot, edit video, code, create apps, and manage databases.”

It’s applicable to everyone who wants to develop marketable skills.

For millennials, learn to understand how the Internet of Things (IoT) works.

And make it work to your advantage.

Because a college degree may not be enough to land your dream job.

Unless you’re a Bill Gates, Steve Jobs, or Mark Zuckerberg then you may skip K to 12, drop out of college, and MYMP.

Skills + Portfolio = Personal Brand

Having a strong personal brand requires you to work on building up your portfolio first by acquiring marketable skills.

Leave your reply in the comments.

iblog11: The Pareto’s Law in the context of blogging and the missing formula

Blogging entails content creation and marketing. You write blog posts so you could share your message to your target audience. And to reach your audience requires you to market your content to them. Most bloggers’ dilemma is whether to focus more effort on creating or marketing content.

Focusing more effort on content creation over marketing may result in poor traffic, while focusing more on content marketing may result in lack of content for your blog.

This dilemma was discussed in detail during the #iblog11 held last December 5, 2015 at the University of the Philippines in Diliman, Quezon City.

The speaker, Roel Jan Manarang (@roelmanarang), proposed that 80% must be dedicated to a blogger’s content marketing, while 20% must be devoted to content creation. The idea was based on the observation of an Italian economist named Vilfredo Pareto that 20% of the peapods in his garden contained 80% of the peas, hence he developed the principle named after him—the Pareto’s Law.

On the other hand, Sonnie Santos (@AskSonnie) raised a question: “Is it really 80-20?” He contended that content creation and marketing efforts must be 50-50. “Because when we say 80-20, it might backfire later on because the content might suffer,” he proffered. Logically, a content created haphazardly and marketed many times might not bring the desired result.

As I was listening during the Q&A where the Pareto Principle was brought up, I observed a pattern. There seemed to be a missing formula.

When we talk about Pareto’s Law or the 80-20 Principle, we could NOT discount the importance of the Parkinson’s Law.

According to Wikipedia, the Parkinson’s Law was articulated by Cyril Norcote Parkinson. The adage states that work expands so as to fill the time available for its completion.

Meaning to say, a blogger must shorten her work time to be able to focus on the important so she could better assess where she should put more of her effort. “This is,” according to Roel, “to avoid doing the wrong things.”

Hence, Pareto’s Law and Parkinson’s Law must bind each other in marriage.

Takeaways

Parkinson’s Law – shorten work time to be able to focus on the important

Pareto’s Law (80-20 Principle) – focus on the important to be able to shorten work time

To sum it up, keep in mind this lesson from Tim Ferriss (@tferriss) as you do your content creation and marketing efforts today:

Identify the few critical tasks which contribute most to your income and schedule these to be completed with very short and clear deadlines.

Leave your reply in the comments.