How to craft an irresistible offer for your sales page

Writing an emotionally appealing sales page for your product or service is harder than it looks. You need to sprinkle copy spices onto your sales page to make it sell like hotcakes.

But if you are a seasoned copywriter, you only need to focus first on one of the most important ingredients of “cooking” a sales page.

When I started writing copy that sells, I wasted so much time concentrating on the tech side that I forgot to work on the first crucial element of what makes a sales page convert.

But worry no more because I’ll help you save time by sharing with you what you should zero in on first to make your sales page emotionally appealing and get the results you wanted.

Here it is.

The first step you need to take is to craft your irresistible offer for your target niche market. Your irresistible offer must whet the appetite of your potential customer to heed your call-to-action.

Your irresistible offer must include your main offer and bonuses. Indicate their corresponding monetary value when you created them and their discounted price. Briefly explain the benefits your potential customers would get so they could make an informed decision whether or not to add your product to their cart and complete the checkout process.

To give you an actual example of an emotionally appealing and high-converting sales page, visit

Leave your reply in the comments, or book an appointment with me using my scheduling tool – – to help you craft your irresistible offer for your sales page.

Are you a writer? Tighten your writing with Text Distill

“Who first edits an article?” the editor-in-chief asked Grade 12 students during their career orientation.

“The writer of the article,” answered one of the students.

Yes, it’s true, the first editor of an article is the writer herself.

She does info-gathering, conducts research, fact-checks, writes, edits, before submitting her work to an editor.

An editor-in-chief or chief fault-finder does the final editing especially in large publications, say a daily newspaper or monthly magazine.

But for a writer who self-edits, she’s the first and last editor of her work.

Self-editing your article can be a daunting task, but there are tools available online that can help you edit your own work.

As a writer and editor myself, I have tried a dozen apps for tightening my writing.

One of the platforms I highly recommend is Text Distill—smart tools for text mining.

It’s super easy to use. Just copy and paste the article you’re working on or any block of text on the first box. Then choose what you want to do with the text. Results appear in the second box.

Text Distill allows you to change the text to:

  • Upper case
  • Lower case
  • Camel case

Also, as a digital entrepreneur, I find these features of Text Distill beneficial:

  • Extracting @mentions
  • Extracting #hashtags
  • Extracting emails

And for editing articles, the following features of Text Distill are handy for:

  • Finding highfalutin words
  • Analyzing text sentiment
  • Finding impact phrases
  • Analyzing writing style
  • Finding clichés

If you deal with a lot of text, bookmark on your favorite internet browser and follow its Facebook page for updates on new features as indicated in the Text Distill website.

Share this blog post to your friends who may benefit from Text Distill.