Skills + Portfolio = Personal Brand

I’m working on a website for a client.

But after resolving a plugin issue, I decided to take a break for a while.

And share with you why I do stuff like this ‘reserved only for geeks’.

By looking at my profile pic right off the bat you’d consider me a geek.

The eyeglasses.

The eye bags.

Indeed, my friend was right, “There’s sexiness in nerdiness.”

“I coined the word nerdiness,” she added.


Going back.

I do geeky stuff to boost my personal brand.

It’s a combination of blogging, social media, and guerrilla marketing.

It’s when I attended #iBlog10 in 2014 that I started focusing on personal branding.

I kept in mind an advice from one of the speakers.

Filipino broadcast journalist, Howie Severino, shared during the event, “Learn how to write, shoot, edit video, code, create apps, and manage database.”

It’s applicable to everyone who wants to develop marketable skills.

For millennials, learn to understand how the Internet of Things (IoT) works.

And make it work to your advantage.

Because a college degree may not be enough to land your dream job.

Unless you’re a Bill Gates, Steve Jobs, or Mark Zuckerberg then you may skip K to 12, drop out of college, and MYMP.


Skills + Portfolio = Personal Brand

Having a strong personal brand requires you to work on building up your portfolio first by acquiring marketable skills.

I’ll end this post by paraphrasing a line from the movie, Taken:

I know who you are. I know what you want. If you are looking for money, I can tell you I don’t have it yet. But what I do have are a very particular set of skills, skills I have acquired over a very long blogging career. Skills that make me indispensable for people like you. If you hire me now, that’ll be the end of it. I will not look for another job, I will not pursue my other applications. But if you don’t, I will look for another one, I will find it, and I will win it.

Entrepreneurial Journey

“The question I ask myself almost every day is, ‘Am I doing the most important thing I could be doing?’” – Mark Zuckerberg

“Life is too short to spend it in a cubicle,” a burnout 9-to-5 employee once said.

He’s been thinking of quitting his job for quite a long time.

Until his most awaited day has finally arrived.

He can no longer take it so he tendered his resignation effective immediately.

From then on, his startup journey has begun.

And he said it was the wisest decision he ever made.

This story reminds me of the day I left the corporate world. But before quitting my job, I’ve already built a news and features website as my fallback and is now fully operational.

Instead of going general, I went niche blogging. I focused on writing articles about my target niche market — the game fowl industry.

With my writing career as associate editor, editor, associate publisher and editor-in-chief for game fowl magazines, I positioned myself in the industry as a source of high-value content. Because of this, The Sabong Chronicles was hatched.

The Sabong Chronicles is a news and features website that provides up to date info on what’s going on in the game fowl industry worldwide, and educates its readers in every aspect of the sport from egg to the pit.

The Sabong Chronicles is powered by Aries Chan Marketing Services — an independent privately owned company delivering holistic digital marketing services in the game fowl industry.

With the help of Aries Chan Marketing Services, The Sabong Chronicles has piqued the interest of readers looking for game fowl-related content.

When The Sabong Chronicles has been consistently reaching significant numbers of readers every month, I decided to offer advertising opportunities to key players in the game fowl industry.

Acknowledging the potential value The Sabong Chronicles could provide for their brands, companies signed up for the online advertising packages.

As a result, other companies also expressed their desire to avail of the offers of Aries Chan Marketing Services to help them manage their digital assets.

Aries Chan Marketing Services offers digital marketing strategy consultation, social media and email marketing, content creation and marketing, writing and editing, copywriting and web development for personal and corporate brands.